Recom has specialised in this area since its inception. Work in Communications has included research into branding, image and packaging. Our experience in branding incorporates tracker surveys, designed to understand target audience views on leading lifestyle products, to help companies maintain and increase their market share. Branding is the story of recent years, with products and services being more and more recognised for their own styles and personalities. Some, like the coke bottle, have always had it. Others have fallen by the wayside. But consistency is the key. For example, casting Danny DeVito as the next James Bond would seriously undermine the value of 007 as a cool secret agent.
Our work in the Communications area is aimed at understanding the perception of brands to help companies to communicate the right image, companies such as Nike and Microsoft.
Often undertaken on behalf of bodies in the public sector, we use opinion and awareness surveys to understand public views and awareness, and also to measure advertising awareness. Sample design needs to be robust, particularly since it goes into the public eye and must stand up to public inspection. It is important to be able to handle large scale opinion and awareness surveys, so an efficient and effective operation is key.
With the huge growth in Customer Relationship Management (CRM) systems, most companies recognise the value of segmenting and understanding their clients or customers. Recom has been conducting customer satisfaction surveys for blue chip clients since the company's inception. One of our consultants designed the first questionnaire used by the European Federation of Quality Management (EFQM), and our survey fully satisfies the ISO quality requirement for measuring customer satisfaction.
Extensive experience, understanding and access to the views and opinions of youngsters aged 12 to 24. The young people of today are the first to be brought up within a truly "Communication Society". We run a number of regular surveys of the fast moving youth market, across various industries, and are well equipped to design research, conduct surveys, and interpret the results for clients in this area.
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Tel +44 (0)20 8560 0808 Fax +44 (0)20 8560 0890 Email info@recomresearch.com
Recom Ltd Recom House, 28 The Butts, London TW8 8BL, United Kingdom
Company No. 03265734 Country of origin: United Kingdom VAT No. 678 0960 92
