This is a term frequently used today which describes how the everyday technologies that we take for granted can be used in a variety of ways. Millions of people are changing the way they communicate; using technology more interactively. Multimedia gives people choices as to how they receive information and how they respond - by using voice, video or text.
For instance, to name a few, our telephones can be used as cameras; for emailing or phone calls. Our computers are word processors, but can also be used for to design 3-dimensional objects; view business presentations; play games, videos or to make voice calls.
Technologies that we are familiar with have converged, and will continue to do so, which means that customers have more choice - and companies have a greater need to understand their customers, individually. In our research our respondents experience and comment on the multimedia products themselves, resulting in highly relevant, current data.
Recom understands the needs of this dynamic market and, through our successful methodologies, up-to-date techniques and socio-economic tracker service we give clients accurate knowledge of their customers' habits and preferences - in the context in which customers make their decisions. This precise data enables clients to design new products or plan marketing strategies to build or maintain their share of this vibrant and fast-changing market.
View case studies for this section.
Tel +44 (0)20 8560 0808 Fax +44 (0)20 8560 0890 Email info@recomresearch.com
Recom Ltd Recom House, 28 The Butts, London TW8 8BL, United Kingdom
Company No. 03265734 Country of origin: United Kingdom VAT No. 678 0960 92
