With the huge growth in Customer Relationship Management (CRM) systems, most companies recognise the value of segmenting and understanding their clients or customers. Recom has been conducting customer satisfaction surveys for blue chip clients since the company’s inception. One of our consultants designed the first questionnaire used by the European Federation of Quality Management (EFQM). Our survey fully satisfies the ISO quality requirement for measuring customer satisfaction.
An exciting new service has been designed to help SMEs retain customers and win new business. Specially designed as an affordable service for SMEs, this survey helps them to keep current clients by understanding what they value and what they want, as well as identifying new business opportunities. This can be from within the current customer base or outside, and it also includes the opportunity to gain an excellent understanding of the competition. Business Link recognise that this can make a real difference to SMEs looking for growth, and have accredited Recom as a Business Link supplier, nationwide.
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